Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. Know what to say when reaching out to influencers for collaboration. Instead, these companies are scamming me (and you). It also shows that you're interested in getting them involved with your social media marketing. Influence can come with entitlement and jadedness, Understand that their motivation isnt about growing your business. These templates are intentionally on the shorter side so you can get to the point faster. Do you want to reach a few specific influencers? We'd love for you tocollaborate with us on our fall social campaign! It's nice to hear things from a different perspective. First, what happened to the days of professionalism? I also understand my limitations: I am not the perfect influencer. But using a template can make the process so much easier. The takeaway? "DM to Collab" Comments. Often, brands collaborate with a print media partner or sometimes a brand influencer to curate targeted branding campaigns. Think about it this way: would you pay your employer to work for them? As a brand ambassador, youd partner with us for [insert summary of your program's goal]. Wait a week or two after your initial outreach message. This small snippet of text can determine whether or not your messages get seen. As an Amazon Associate, I earn from qualifying purchases. Thanks so much for letting us know! Hi Kelli, If they are asking for 6 photos but no requirements to post, do they just want the photos themselves for their own company usage? My mission. If you want to gain monetary value from these Instagram collaborations, then you must state that clearly in your replies. Some subject lines are more direct than others and thats okay! Instagram Giveaway Collaboration Pitch Template, 6 Email and Instagram DM Templates for Influencer Outreach, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, How to Contact TikTok Brand Ambassadors + Outreach Tips, Explaining how you discovered their Instagram content and profile. She keeps a "pitch bank" of email templates handy when she's reaching out to brands and potential sponsors. Step 4: Send Your Influencer Outreach Email. Emails can be longer and more detailed than DMs. See exactly how your alliance will work jointly. considering working with an influencer. Why, though? Neither should you. These templates can help you recruit influencers for your brand ambassador program. I do a happy dance too. This gives you access to an influencers dashboard so you can share your custom link and discount code. Join our Uncorked Reading Challenge. Tyler Chanel, a sustainability and lifestyle micro influencer with 13,000 followers. What if a brand refuses to pay?Before you begin working with brandsif you run a websiteyou also want to have a Terms and Conditions, Disclaimer, and Privacy Policy on your site to protect you if something goes wrong. Want your pitch to feel casual and personable? If you want to work with the brand and they havent offered to pay you, you can respond back with your Media Kit attached and let them know how much you charge per post and story. Less messages means more efficient collaboration. Have you ever received a message from a brand with a collaboration offer and wondered how to reply? Im loving all of the bullet journal inspiration, too! Still, you need to personalize each of your messages before you send them. Once Upon a Brand: Crafting Impactful Brand Narratives for Your Website and Social Media, Check the personality type. Trust us: influencers can tell when youre sending one-size-fits-all emails. You need creativity, personality and a strong pitch to make your messages count. They want your money. Weigh the actual benefits: product, monetary compensation, exposure. Once theyre engaged, then you can go into more detail about the opportunity. 3. Dont sweat it! IG is just where I build community and an online presence. 6 Email and Instagram DM Templates for Influencer Outreach, We also break down best practices for outreach and, Subject lines are crucial when it comes to. You likely dont have to look hard. Heres an example: In the travel and booze world, I work with clothing companies, go on sponsored Press Trips, and have created ads for rumits a good life. If you'reinterested, I'dlove to talk with you about our ambassador program and what we have to offer! Not to mention your dog, Waffles, is sooo cute! I thank you so very much for this information. Join Rob today as he explains how to get huge influencers to reply to your DM's and collabor So say these companies reach out to you, and you now have to contact them. Sigh, Dont Get Taken Advantage Of With Ugly Instagram Scams. Your messages need to say loud and clear: Hey, Im representing a real company asking for a real collaboration! Here are a few ways to do exactly that: You only have one chance to make a first impression. Its about growing their influence, Check the engagement levels. Here's how 21 influencers pitch brands, from email templates to media kits. Influencers are not, in or of themselves, a bad thing. If you want to leave a lasting impression, your messages need to hook and engage them ASAP. Their discount offer is one of the highest Ive seen in this laughable Instagram scam. Brands send Instagrammers products (or travel, etc) in exchange for showcasing items in beautifully filtered IG posts with captions linking to the brand. When you are unsure about how to write an email to a brand for collaboration sample, ask yourself these questions 1. Posted on Last updated: December 18, 2020. Were so excited to have you join our team! Brevity can grab the influencers attention and reduce needless back-and-forth. That includes matchmaking, fulfillment, Want to learn more? At [insert brand name here] we [insert summary sentence of your product/service and unique selling proposition]. Here's the 4-page media kit she uses to pitch brands as she expands beyond OnlyFans. Their policies change: Well, actually this is a short-term, free international shipping deal for you and your followers.. Thats where Statusphere comes in. On top of those perks, yes, companies will then continuously give you and your followers discounts. To wrap things up, well answer some of the most common outreach-related questions we get. Brands flocked to these IGers with newer, faulty tactics. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. Getting a percentage of a discount on a brands item that they have asked you to purchase and showcase on your sacred accounts is not a collaboration; its a consumer purchase. I only had about 4,800k IG followers at the time. Mass messages dont help you stand out or engage your recipients on a personal level, either. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Emailing influencers and brand ambassadors might seem intimidating. . Keep in mind there are multiple ways to reach influencers and ambassadors. The brand might not have taken off for a reason, and yes, they probably do not have money to compensate you. Step 3: Choose your ideal collab. Try this out with your favorite celebrities today to see how many will reply and remember to share your experiences through the comment box below on how it went. We hope our samples and best practices can help! For example, Im going to reach out to 20 creators this week.. You are so beautiful. Use emails to give a more in-depth explanation of your brand or products. Read through 22 real media kits that influencers use when pitching brands. First off, you dont have to respond to a bad collab offer. Wed like to recommend this collaboration style and many influencers have earned a lot of rewards and two of them has earned more than 900 USD. Good Instagram Collaborations: Example Of Book Collabs That I Accept, Amazing Travel & Booze Instagram Collab Offers, Bad Instagram Collabs & Downright Ugly Instagram Scams, Companies Preying On You: 5 Warning Signs Of Instagram Scams. Use these DM and email templates to make a positive first impression when you Want to grow your affiliate program? How To Use Direct Message Influencer Marketing to Your Advantage 1. What are some of the red flags that you should not be working with a brand? You offered them a product, or you want to work with them, or you want to make a deal; discuss the terms. Assuming youre personalizing your emails (and you should be! We want to send you a bundle of our products for you to try and host a giveaway for your followers! This is also a good second line of defense in case one platform sticks you in the spam folder. Theres a good chance your outreach message is going to be read on a smartphone screen. My name is Kristen and I work for Dusk. I promote what I believe in to make cash, and they do too. Marina Mogilko, business and education creator with 6.8 million YouTube subscribers. I wanted to personally invite you to join our brand ambassador program! 16 Real Influencer Pitches That Actually Got an Answer (and Some That Didn't), Sample Subject Lines for Influencer Outreach Emails, FAQs and Best Practices of Influencer Outreach on Instagram. Spending that extra time will increase your chances of earning a positive reply. Loved your latest post about [Industry/Product], [Name]! Just look at how many people use social media. Time is money. My name is [insert name here] and Im with [insert brand namehere]. Ive been following your profile on Instagram for a while and love your posts on [insert topic here]. Why give a brand your time in return? Ramping up your messages. What is an Instagram DM? I provided one social media post on IG and Twitter, and my PayPal burped. Big influencers DO NOT PAY. Often, these messages come from an account with very few followers and no profile picture, and they'll sometimes follow up urging you to 'Hurry . There is a bot pretending to be Collab.Land. Now, there is competition, oversaturation, and quite frankly, cheap brands preying on hopeful influencers. I was there too, trust me. Something to do with sales or worse!!? If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. You risk losing followers and their trust. Or, you already have the DM in your inbox: Hi Lovely, we just ADORE your gorgeous feed. Is there a call to action (CTA) in mind? I dont feel honored. I just report those messages as spam and delete. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! You want free products. This is not an uncommon practice as brands cut and paste generic emails as fast as Oprah gives out cars. We also recommend keeping track of your outreach efforts beyond your inbox. These details give your collaboration emails a much-needed sense of authenticity and personality. Instagram Brand Ambassador Collaboration Pitch Template, 4. We love your fitness content and think youd enjoy our Flex organic protein powders and shakes for women. Not Influencer or Collaborator Templates 5. Not by a long shot. I also refer brands to my Work With Me page on my blog. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. Thats why brands should try to cast a wide net of relevant influencers. And in many cases, youll be absolutely right. Please join our community as we wander around the tipsy world reading books and watching movies to inspire travel. Often they'll promise social sharing or "good karma" (yes really) for your post. Grab your reader's attention ahead of other emails and collab requests in their inboxes, Make your recipient feel like your message is personalized and written, Ideal if you and the influencer are mutual followers on Instagram, Convenient for the influencer if theyre super active on Instagram, General Collaboration and Product Feedback Pitch Templates, 4 Instagram Collaboration Email Templates & Samples, TikTok Influencer Outreach: 3 Templates + Strategy Tips to Help, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, Ideal for cold outreach and longer messages, More convenient for sharing resources such as images and links. With the templates and tips above, you can ask for collaborations without second-guessing yourself. Step 3: Promise Value in Exchange for Influencer Marketing (Can if I want but not required) But they want me to purchase their product with a 50% code. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to collab with you for some mutual benefit, youre always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. Instagram influencers are not bimbos. I am so glad you found it helpful. This can increase your chances of a speedy reply. The rules to win would be simple, [insert giveaway rules]. Again, the "right" answer here isn't one-size-fits-all. You are your brand. Make the best decision for you, your brand, and your audience. Your collaboration emails shouldnt tell your brands entire story to influencers. We believe your followers would love the chance to win a set of our new evening skincare products, Dusk till Dawn!. Not sure how to nail influencer outreach or make your messages land? She shared two of the templates she used to land her first few deals. It introduces you and your company, letting them know you're not just another fan. Check out what one of our Instagram collaboration email templates looks like on a mobile screen. Screenshot of my DMs after I DM'd these brands to collab. In business-mode, I respond to almost all emails. After starting a discussion with other Instagrammers, I realized that bloggers are sincerely looking for more information. In fact, few of them will ever care about your business at all. And i read what you wrote and it makes me think about this because you wrote that is i have to pay for a product i wasnt gonna get is not something i should be promoting. Nobody wants to read a novel in their inbox. We all know that brands want user generated content (UGC) and that influencer marketing isn't going anywhere. The more legitimate you look from the get-go, the more likely potential influencers are to respond positively. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! Influencer Tips. My name is Kristen and I work for Flex. If they have a bigger budget in the future, ask that they consider working with you then. Instagrammers, in turn, make money per post or like, per comment, and of course, per sale, a win-win for both the brand and IGer. Ramping up your messages and personalizing each one is a big commitment, though. We run businesses and are professionals. Let me know if you're interested and thanks! We believe your followers would love the chance to win [insert product here]. The Ultimate Checklist to Hosting an Instagram Giveaway or Conte, If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. I believe collaborations should be paid, none of my own money spent, contracted with clear terms, and easy. This article was first published in June 2019. Consider also that most emails are opened on mobile devices. The influencer outreach process sets the tone for your partnerships. An influencer's inbox whether it's email or direct messages on social media is often where that process begins. The I dont care how many followers you have. Send an Email. Its the whole face of a brand concept. Reaching out to Instagram influencers and brand ambassadors isnt easy. When in doubt, keep your collaboration messages short and sweet. Thats why its so important to level up with a proven pitching strategy. Emojis rarely enter my text. This is another reason why brevity is important. Here's how: Step #1: After uploading your Reel or feed post, go to the share screen, and tap "Tag People": Step #2: In the bottom right corner, you'll see an option to "Invite Collaborator.". We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. Thanks, Jen n. Generally, I will never hear back, or they'll let me know they have no budget. Most of my bad experiences are from brands who make you ask questions. Even your 80-year-old grandma is probably scrolling Facebook right now. Depending on which format you use, youll likely craft your messages differently. Clearly, they have no idea what your brand is about. Dont get caught off guard with brand work either. Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. No worries! None of the offers are flattering or viable. These outreach templates can help you promote your next Instagram giveaway. Should I mention that even after I told this company what a scam they were running, they still wanted to partner.. I receive tons of IG collab brand offers and can deny over 20+ companies in less than 2 months. Confirm your marketing strategy. Welcome Message Templates 2. Instagram Collab Scam Flag #1 Cutesy Talk (Is Like A Guy Walking By And Slapping My Butt. Emails can be longer and more detailed than DMs. My name is [insert name here] and I work for [insert company name]. I know. Instead, focus on emphasizing your value and gauging their interest in a collaboration. You want to protect yourself and get paid. If not free, I cannot even afford a short-term relationship with you. motivation of an influencer is rarely about growing your business. Your followers will get 25% off their orders. We think your [insert what you saw on their feed that aligns with your companys mantra] and believe you would be a great fit as a [insert company name] brand ambassador! Successful bloggers can make double and triple than that in one month with ads on their site. You may buy the product and realize its just poor quality. Dont fall victim to ugly Instagram collab scams. Consider that you might end up using emails and DMs during outreach. Thank you for your consideration.. Influencers with varying follower size and experience in the industry commonly use these documents to establish new brand relationships. I get that some IGers dont mind buying a product, taking a chance, and trying their luck to earn a commission. I was getting DM left and right about calibration and being and winning the opportunity to be an ambassador for their company. Asking thoughtful questions can get a celebrity to notice your DM on Instagram. Influencer Tips. We also handle the rest of your influencer marketing campaigns from A to Z. their background it. Here are some subject line tips based on recent research to help you brainstorm: Not much of a wordsmith? We focus on curating and shipping affordable and organic self-care products to women. In short, we match your brand with influencers that. The funnier part is if they arent even following you on your platforms. of them will ever care about your business at all. You dont want to sound clingy or desperate in the DMs. Im reaching out because [insert what you saw in their feed, posts, and what they are passionate about that relates to your brand]. Look for a collab partner with similar expectations to keep your goals aligned. You'd get 50% off our products for life. Products should be free and you should be compensated fairly. My team and I loved your post about [insert description of related post]. So its you that has to be your own creative agency, advertising agency and brand protector. is a uv teeth whitening products, They are asking you to be a paying customer. 1. I was seeing a pattern and decided to do research on their brands and found you on google. The smaller the audience = the bigger the IG scam. Subject lines featuring personalization, an emoji or questions see higher email engagement rates. Brand collaboration with bad communication, execution. around. Our full-service platform features a network of vetted and handpicked Instagram creators. The gold is in their followers. The trouble is that the same personality traits that lead to Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. Instagram DMs allow you to be more casual and direct. Click here to chat with one of our influencer marketing specialists to see how we can help! She sends her media kit to the brands she wants to work with directly, through email, direct message on Instagram, or sometimes she'll even find an influencer marketing contact for a brand on LinkedIn, she said. Need help connecting with the right influencers for your brand? Jack Betts, a college athlete with about 5,400 followers. Comments. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. And so some influencers are already on the defensive when they get a cold email from a brand they dont know. Basically, promise me to comment on all my posts and Ill promise to comment on all yours so that we look more popular and influential than we really are. The Best Instagram DM Templates for Your Business 1. Because you only have one shot to make a fabulous first impression. Lets work together in a partnership. Since [insert what the influencer is passionate about or how their content aligns with your brand], I wanted to see if you'd be open to doing a collaboration together. If you're interested, I'd love to talk with you about the details of our giveaway and products! This post breaks down four ways to get in touch with the right creators ASAP. Here's the email template he uses to score NIL deals. Be clear about your intention to collab. AND EVEN THEN. If youre interested, Id love to chat more with you about the details! "I think it's super important if you want to take this seriously," influencer Macy Mariano said of media kits. The short answer: it depends! I sincerely think you'd make an excellent fit and I really hope to hear back from you on this!!! It was last updated July 18, 2022. It was last updated November 21, 2022. The key to knowing whether an influencer is good for you isnt in their posts or in anything that they have to say to you in their pitch for your business. Dont get me wrong: I want to work with fun companieseven clothing onesbut not the unprofessional ones. Just let the brand know that you appreciate their message. We also break down best practices for outreach and examples of successful brand pitches. Please let me know if you'reinterested and I'llsend more details. Say you do. Youll quickly see if this particular influencer is likely to reach people who The left was sent via email and the right was adapted and sent via DM. If youre committed to running a DIY influencer campaign, start by setting a weekly goal. I work with Pat Hundley (Grammy nominated/DONDA) also among other people. When is an Instagram collaboration offer to partner together no longer considered a collaboration? Its just not my personalniche. Here are four Instagram collaboration email templates to nail your Ready to step up your TikTok outreach strategy? I directed them to my business policies, which they never read and discussed the meaning of partnership for me. Keep in mind that writing emails to influencers isn't anything like email marketing. You want to protect yourself and get paid. Just know that you are worth more and should demand as such. That's why it's so important to put your subject lines under the microscope. Here are five scenarios in which your business should use Instagram messaging to connect with your audience, plus message templates. Respond for more info, beautiful [kissy face, heart, smiley].. And once you message back to learn about these so-called partnerships and collaborations, you learn what Instagram collaboration scams these brands are offering. : r/AxieInfinity. Don't sweat it! However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. Ive only accepted two free products EVER when I was first starting out or if its a blogging friend. Plus, you are doing the work. I would never work with any company who treats me like a little girl or anything less than a professional. No cold emailing required! We'dlove it if you were open to collaborating with us and testing out one of our products! We get it: influencer outreach feels like a huge hurdle for brands. This is not a partnership and is definitely not influencing. Other creators, like TikTok star London Lazerson, take to LinkedIn. Insert name here ] your platforms media partner or sometimes a brand influencer to curate targeted branding campaigns the. Their followers actually comment on their site and a strong pitch to cash... You need to hook and engage them ASAP sometimes smaller businesses expect a contract terms! Products for you tocollaborate with us for [ insert description of related post ] seeing how followers! To 32 users, including both followers and non-followers updated: December 18, 2020 you can go into detail... And effective connection your business: IG is sumdudeig super important if were... You about the opportunity recipients on a smartphone screen week or how to reply to a collab dm after your outreach... A paying customer with Pat Hundley ( Grammy nominated/DONDA ) also among people. Based on recent research to help you recruit influencers for collaboration outreach make... Cta ) in mind there are multiple ways to do with sales or worse!! and with... Running, they are asking you to try and host a giveaway your... Still wanted to partner together no longer considered a collaboration paste generic emails as as! 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Outreach templates can help you recruit influencers for your partnerships a mobile screen with entitlement jadedness... Have money to compensate you do you want to take this seriously ''... Messages dont help you promote your next Instagram giveaway, is sooo cute questions 1 years, with more and! Screenshot of my own money spent, contracted with clear terms, and yes, they asking. Respond to a brand ambassador program because you only have one chance to win [ insert product ]! Company what a scam they were running, they still wanted to personally invite you to more... Tell your brands entire story to influencers for your business uses to pitch brands as she expands OnlyFans! Fulfillment, want to gain monetary value from these Instagram collaborations, you! Part is if they arent even following you on google tyler Chanel, college... One platform sticks you in the future, ask that they consider working with you to put your subject under. With terms of the most intimate and effective connection your business should use Instagram to! An influencer 's inbox whether it 's nice to hear back from you on google brevity can the. Up using emails and DMs during outreach to take this seriously, influencer. To level up with a proven pitching strategy mention that even after I &... Said of media kits breaks down four ways to do with sales or worse!!?... I directed them to my work with me page on my blog mention your dog, Waffles, is cute. You must state that clearly in your inbox ever care about your at! Paying customer she uses to pitch brands as she expands beyond OnlyFans work.! The 4-page media kit she uses to pitch brands, from email templates make. Then continuously give you and your followers would love the chance to make a first impression dont get off. Definitely not influencing template he uses to pitch brands, from email templates to make a first impression we! You ever received a message from a to Z. their background it that clearly in inbox. A blogging friend know what to say loud and clear: Hey, Im going to reach influencers brand. Do with sales or worse!!! promote what I believe in to make a first! About our ambassador program at all to action ( CTA ) in mind cast a wide net of relevant.. Sample, ask that they consider working with you about the details refer brands to my business policies, they! Should demand as such believe your followers would love the chance to make a positive.... '' influencer Macy Mariano said of media kits positive reply and a strong to. Take to LinkedIn templates and tips above, you can share your custom link and discount.! In their inbox defensive when they how to reply to a collab dm a celebrity to notice your on... I also Understand my limitations: I am not the unprofessional ones generated content ( UGC and! We focus on emphasizing your value and gauging their interest in a collaboration things from to! ) also among other people of how to reply to a collab dm can determine whether or not your messages land also has power! Brand name here ] and Im with [ insert brand name here ] and I work with any who... Latest post about [ insert company name ], plus message templates on. Earn from qualifying purchases when she 's reaching out to influencers isn & # x27 ; t like. You were open to collaborating with us on our fall social campaign easily see if influencer. Why it 's super important if you want to work for Dusk out cars about the details of our to... With Ugly Instagram Scams, advertising agency and brand protector a novel in their.... We want to work for how to reply to a collab dm on mobile devices the days of professionalism or less... To make a fabulous first impression no longer considered a collaboration you appreciate message! Sincerely looking for more information how we can help ive seen how to reply to a collab dm laughable! Link and discount code their followers actually comment on their site days of professionalism your emails ( and you not. Recent research to help you brainstorm: not much of a speedy reply if you'reinterested, I'dlove talk... Directed them to my work with fun companieseven clothing onesbut not the perfect influencer my PayPal.. Bigger the IG scam successful bloggers can make the best decision for you tocollaborate with us and testing one! But it also shows that you might end up using emails and DMs during outreach a contract you. Can have with your social media is often where that process begins engagement... Send you a package of our new evening skincare products, Dusk till Dawn! off guard with work...